Nasdaq-listed AppLovin (ticker: APP) today announced that its mobile user acquisition (UA) platform, AppDiscovery, has moved to a higher level of upgrade in the field of artificial intelligence (AI). This initiative aims to enhance the AppDiscovery platform's AXON engine through powerful model optimization to help partners achieve promotional goals more accurately, thereby improving marketing effectiveness and driving business growth, further helping customers accelerate their expansion globally.
The new AI upgrades allow the AppDiscovery platform's AXON engine to be more fully utilized, resulting in breakthroughs in the following areas:
1. Enhanced automation: AI technology is no longer limited by region, device, or app type, enabling greater precision in determining the best time and place to place ads to achieve desired performance goals. This upgrade eliminates the tediousness of manual optimization and ad screening, significantly improving the marketing efficiency of advertisers of all sizes.
2. Enhanced precision: The upgraded targeting capability is more precise, enabling advertisers to more accurately achieve their promotional goals, achieve results more in line with expectations, and have a more comprehensive grasp of the placement expenditure. Through more precise advertising, advertisers can attract potential audiences more effectively, thus obtaining a higher conversion rate.
The upgrade of AI technology will help AppLovin's partners achieve even better performance in promotion and marketing, said AppLovin's CEO, who is committed to continuously innovating and enhancing technology to help clients better respond to the increasingly complex market environment and achieve sustainable growth.AppLovin's move further strengthens its position as a leader in mobile advertising and user acquisition and demonstrates its commitment to responding to market needs and continually improving its technology.
Advertisers can now run a variety of different types of campaigns at once, targeting users with their own different retention and ROAS profiles. This clever strategy allows results to complement each other, while helping advertisers understand which ad type is best suited for a specific target audience, with the opportunity to tap into new incremental audiences to create stronger interactions.AppLovin's model learns quickly, greatly reducing the cost of the learning phase. This means that advertisers can place high-level campaign types immediately, without having to wait for a long learning process and reach their placement goals faster. This implements promotional programs more agile and efficient. : Advertisers can now reach high-value users across the globe, rather than being limited to small regional markets. Whereas previously ads needed to be individually targeted to different regions, now with a globally targeted campaign, advertisers can achieve considerable scale on a much larger scale. This strategy not only achieves goals but also explores greater growth opportunities for advertisers in international markets.
This upgrade to AppLovin not only expands advertisers' promotional options but also provides a more powerful tool for optimizing and expanding advertising strategies. This means that advertisers will be able to adjust their promotional strategies more intelligently and gain a significant competitive advantage in a highly competitive market. Whether it's improving results, enhancing flexibility, or accelerating global expansion, AppLovin's AI technology upgrade injects more innovative energy into the advertising field.
